Why We Built Crow’s Eye
There is a lot of techno-babble corporate jargon heavy noise in the data analysis world. Everyone is pushing under-analyzed lists and dashboards to their customers. Most of it is fully automated using either machine learning or “AI insights” that are unsupervised and completely disconnected from the users that are supposed to benefit from it.
We decided Crow’s Eye would not be another data mill.
We come from an industry where a strong practical foundation in analysis is key. There’s a place for automation, machine learning, and even AI in a workflow that can greatly benefit the analyst and the customer, but they’re just tools to be added to your arsenal. As the saying goes, you can’t build a castle on sand. In our previous industry there was little to no room for guessing and very real world consequences with tight timelines. This experience has shaped how we view our work and why we’re focused, thorough, and precise from the point of discovery on through to delivery.
We built Crow’s Eye because small business don’t need more data, they need the right data, delivered by people who know how to deliver it to any audience.
We’re Not Playing The Same Game
We’re not trying to scale fast.
We’re not buying scraped lists and flipping them with new branding.
We don’t outsource the core work or replace our people with AI.
Every lead we send it out is reviewed by a human analyst. Every area is uniquely analyzed to help us reach maximum potential on the leads to our customers.
We use automation where it speeds up our workflow, but never to the point of reducing the quality of our analysis.
We’re small on purpose, it’s how we stay sharp.
The reason we put this team together isn’t just to make money. We are building a space for veterans seeking work and fulfillment after service, as well as displaced analysts whose value is being dismissed for the AI gold rush. We come from humble beginnings, and we remember what it’s like to do work that mattered for real people. We want to give that back to as many people as we can.
What This Blog’s For
This isn’t a place for us to posture and puff our chests at the competition.
This is where we talk about what we’re doing, what we’re learning, and how we think about and approach problems with analysis.
Sometimes it’ll get a bit into the weeds for the more technical crowd, sometimes it will be more personal, but we’ll be honest throughout.
We’re just getting started.
Welcome to The Crow’s Eye View.